ELF is a legendary brand worldwide: a world of passion, technological expertise and a premium-product culture. And the new graphics convey the values dear to the heart of ELF: passion, expertise and premium products.
Elf Oil a brand of Total can trace its origins back to 1939 when it was set up by the French government before been transferred to a private company in 1994. Elf merged with Total Lubricants in 2000 who are now the 5th largest oil company globally and the largest European lubricants company.
Elf Oil has been a successful brand and a lot of its success is based on Elf’s values;
- Expertise – Through its constant technological innovation.
- Premium – Strongly anchored as a premium brand due to its high technology products.
- Passion – Through strong motorsport passion over 50 years which overflows into their products.
Constant Technological innovation
Elf Oil’s history is steeped in advanced technology and leading the way, been the first lubricant on the market to offer 15W grades 1976, first to launch detergent oils for diesel engines 1979, and the first to launch fuel economy oils 1993. Elf lubricant has always been on the cutting edge of technology and now as a brand of Total who have taken over the lead in developments Elf products benefit from Total’s advancements also.
A Steeped History in Motorsport
Elf Lubricants are well-known from their history with motorsport across a number of disciplines in auto and moto. The two most notable are Elf’s involvement in Formula 1 and Moto GP.
Elf’s story in Formula one goes back to 1968 when Elf first appeared on the Matra car. Since than Elf & Renault have been partners in Formula 1 either when Renault had a team in the championship or through partnerships with teams that were running Renault engines. Through these partnerships, Elf is known for more than 150 Formula 1 victories. For elf it wasn’t just about having their name on the cars it has always been about providing the Lubricants & Fuels to improve the car’s performance and to constantly test these lubricants on and off the track to further advance them. These advancements were also used in the advancement of the lubricants on the shelf for everyday users on the road. Elf is still involved in today Formula 1 through its new parent company Total in their partnership with the Red Bull Formula 1 team the Renault F1 team.
Involved in motorcycle racing for over 30 years, Elf’s DNA is made up of competition. Elf established itself as a major brand in motorcycle racing from the start with Phil Read’s world title in 1974 while partnered with Elf. From this Elf went on to team up with Honda in 1984 and more recently with Kawasaki. AS with Formula 1 Elf was constantly working with the race teams to improve performance and these improvements are also included in the formulation of the Elf Moto range for on road users.
Elf OEM Approved Oils
Elf work very closely with some of the leading OEMs including their partners such as Renault, Dacia, Datsun & Kawasaki to ensure their entire product range carry’s approvals for the leading OEM manufacturers in all industries to ensure Elf Lubricant users are guaranteed a high-performance product that is approved for use in their car, van, truck, etc. whilst protecting their warranty.
A WORLDWIDE PRESENCE
ELF is a brand of TOTAL, the world’s 5th international oil company, which is present in 150 countries. Very strong brand awareness among automobile experts wherever the brand is available. Buying an ELF product means having the assurance and reliability of an established brand.
The ELF’s quality is based on a very strong experience in motorsports. ELF is firstly known for more than 150 Formula 1 victories.ELF products proved measurable benefits with regard to longevity and engine protection.
ELF products are sold in 113 countries. ELF has dedicated lines of lubricants for cars, motorcycles and heavy duty vehicles.
ELF products are conceived in 2 main research centres:
- CRES (Solaize, France)
- TCAP (Mumbai, India)
HIGH TECHNOLOGY LUBRICANTS
Fuel economy lubricants
Lower fuel consumption, fewer CO2 emissions, more engine protection, less wear...
ELF has created its Fuel Economy lubricants to help customers improve the performance of their vehicles and equipment while significantly reducing environmental impact and running costs.
With ELF Fuel Economy Lubricants: economy and ecology go hand-in-hand.
Applications of fuel economy lubricants
The TOTAL fuel economy range is suitable for many types of vehicles and industrial equipment:
- Fuel economy lubricants for passenger cars,
- Fuel economy lubricants for passenger carsFuel economy lubricants enable a reduction in polluting emissions per km/mile,
- They optimize the efficiency of vehicle post-treatment systems and prolong engine life by boosting cleanliness and anti-wear protection,
- Fuel economy lubricants for heavy duty.
ELF is one of the only lubricant players to have earned certifications for its fuel economy lubricants from four independent bodies.These organizations have confirmed an annually average fuel savings of one litre of fuel for every 100 km or 3% savings (with the combined use of Fuel Economy lubricants for engines, gearboxes and axles).